Aug. 28, 2020

Advertising Based on State of Awareness - Facebook Ads

Advertising Based on State of Awareness - Facebook Ads

Advertising Based on State of Awareness - In this episode, we break down all the different states of awareness that exist in marketing and how to overcome them. 

Unaware of Solution and Unaware of You

Top of funnel/prospecting, out of market, what to put in your ad here.

Aware of Solution, but Unaware of You

Top of funnel/prospecting, in market, what to say in your ad here.

Aware of Solution, and Aware of You

Middle of Funnel, what to say here, overcoming objections

Aware of Solution, Aware of You, and Know You Can Fulfill

Bottom of Funnel, what to say here, overcoming objections

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

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