Advertising Based on State of Awareness - In this episode, we break down all the different states of awareness that exist in marketing and how to overcome them.
Unaware of Solution and Unaware of You
Top of funnel/prospecting, out of market, what to put in your ad here.
Aware of Solution, but Unaware of You
Top of funnel/prospecting, in market, what to say in your ad here.
Aware of Solution, and Aware of You
Middle of Funnel, what to say here, overcoming objections
Aware of Solution, Aware of You, and Know You Can Fulfill
Bottom of Funnel, what to say here, overcoming objections
This action-packed episode is brought to you by the performance marketing experts at Voy Media.