Conversion Rate Optimization Episodes
Landing Pages Tips | Increase Conversion Rate Optimization
March 26, 2021
First impressions matter. They can make or break an opportunity. Your landing page is your first impression of your potential customer's encounter with your brand. Well-crafted landing pages that provide value for the customer and offer tangible next steps (like call-to-action buttons, direct respo…
How To Create Desire and Demand for Your Product
March 19, 2021
The foundation for all sales is the desire and a need to meet a customer's interest. This seems too simple, doesn't it? Desire, demand, and need are key factors for selling your e-commerce product faster and getting customers to buy from you. In this new video, you'll understand why marketers and e…
Facebook Ad Copy that Gets People to Click | Disruption Hooks
March 17, 2021
Hooks in your ad copy are among the most important parts of your ad because marketing hooks attract clients to make a purchase. In this video, I show you what it's like to work with disruptive advertising to use in your ad copy and make people buy your product or service. At Voy Media, we create hu…
How To Write Ad Copy That Sells | Scarcity and Urgency
March 12, 2021
The power of using scarcity and urgency is fundamental to increase sales. Customers tend to act quickly when an item is important and buy when an item is scarce enough. Using these two techniques influences the customer’s behavior toward supply and demand. Here I show you examples of different ad c…
Best Facebook Ad Script Template that CONVERTS
Feb. 17, 2021
Not knowing where to start to make an ad can be tricky, but what if you could make a successful ad by following 7 steps? Learn how to create effective Facebook ads by following the steps to increase conversions and audience engagement. In this episode, I analyzed two of the best Facebook ad videos …
Maximize Your Holiday Sales - Best Practices for One-Time Offers
Nov. 20, 2020
The holiday season is around the corner; most businesses are preparing their holiday promotions, and with the right one-time offer strategy, your business can make a lot of money. Join the performance marketing experts Kevin Urrutia and Eric Philippou in this episode to learn the best practices for…
Improve Page Speeds To Increase Conversions
Dec. 12, 2019
Interview with Lukas Haensch the founder of Path Monk.