Sept. 17, 2020

Election Ads 2020 - Political Advertising Exposed - Trump & Biden

Election Ads 2020 - Political Advertising Exposed - Trump & Biden

This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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2020 Election Facebook Ads

Owned Traffic vs. Paid Traffic

Owned Traffic vs. Paid Traffic: Owned

Free

Direct

Qualified

Takes Time to Develop

Harder to Scale

Owned Traffic vs. Paid Traffic: Paid

Costs a Lot

More Persuasion Required

More Regulated

Easier to Scale

Fast

Ad Creatives

Emotional Ad Copy (Trump)

Storytelling Ad Copy (Biden)

Issue-Based Angles (Biden)

Fear Appeals (Both)

Testimonials (Both)

Testing Tons of Variety (Both)


Funnels

Mobile Optimized LP

Less-is-More

Emotional appeals in copy

Exit Intent Pop-ups

Post-Signup Upsell Funnels


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