Episodes

Email Marketing | Flows vs. Campaigns

June 11, 2021

📧 Do you know anyone that doesn’t have an email address? Probably not; everyone uses email. I wouldn’t be surprised if you heard email marketing is outdated. However, let me tell you this is absolutely not true! It remains a powerful tool, which is effective and affordable for converting customers.…

How to Understand the Impact of Your Marketing?

June 9, 2021

Measuring the performance of your marketing is key! If you want to understand the impact of your marketing, what is working, and what needs to be improved, knowing how you acquired your customers is extremely useful. An effective way to know if your new marketing channels are working is to ask how …

Analyzing Amazon Reviews for Ad Copy That Convert.

June 8, 2021

How can Amazon reviews be used for ad copy or product development? Amazon reviews can be used in many different ways. Something I highly recommend is to analyze them to get text or content for your ads. You can either analyze your own reviews or your competitors’ reviews. By analyzing them, you wil…

How to Get Amazon Reviews?

June 8, 2021

Why are Amazon reviews so important? Amazon reviews are one of the most effective ways to boost brand authority. Most customers read and trust reviews because it's their only way to judge a product they can't physically inspect. Therefore, it is crucial that you get as many reviews as possible to c…

Marketing Advice to Local Businesses | ft. Eric Philippou

May 21, 2021

👉 Local business owners, this video is for you! Marketing has such an impact on how people make decisions, to the point that innovative, well-thought marketing separates successful businesses from others, regardless of the quality of the product or service. My guest today is Eric Philippou. In this…

How To Set Audiences That Convert on Facebook | ft. Kevin Joseph

May 19, 2021

🤔 How well do you know your audience? 🎯 Listen to learn how to convert your ideal audience. Knowing who you are targeting, their needs, and pain points are primordial to drive successful campaigns. The more specificities you know about your audience, the better you can target them. Today’s guest is…

How to Grow Your Revenue with Email Marketing Ft. Jessica Totillo Coster

April 30, 2021

Email marketing remains one of the most powerful and trusted tools to attract and retain customers. Our guest today is Jessica Totillo Coster, an eCommerce and Email Marketing Strategist. She founded the eCommerce Badassery amid Mailchimp and Shopify breakup. She quickly became a Klaviyo expert and…

Creating Video Ads that Convert | ft. Lauren Schwartz

April 23, 2021

New social media platforms and UGC have changed the way people interact with ads. In today’s episode, we will be diving into different techniques to build profitable creative strategies on social media with the Creative Advertising Expert, Lauren Schwartz. Sometimes a simple Instagram story can per…

Best Facebook Ad Format in 2021| Video Ads or Image Ads?

April 16, 2021

Knowing what ad format performs better for your brand's audience will determine the performance of your ad. This video will help you understand what ad formats you should be using to have more conversions in your Facebook ads. Learn how to grow your e-commerce business fast by understanding what ad…

eCommerce Email Marketing Tactics - Best Tips for 2021! | ft. Daniel Budai

April 9, 2021

Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. It allows you to stay top of mind, build trust AND authority with minimal effort and cost. The CEO & Founder of Budai Media, Daniel Budai,…

The Best Way to Do Instagram Marketing in 2021| ft. Prithvi Madhukar

April 7, 2021

Instagram is one of the most important social platforms online for promoting your brand. Any marketer not using it is missing out on easy opportunities. Whether you manage a big corporation or a small business social media, incorporating Instagram into your marketing strategy is a must! Join me and…

BEST Facebook Ad Testing Strategy Today | Get Consistent Results!

April 2, 2021

One problem I see with brands is that they either test too much or don't have a structured approach to their Facebook ad tests. Two types of creative testing you can apply to your ads are 1. Iterations and 2. New concepts. Your audience's responses are key to knowing how well your ads do, so why no…

Marketing Tips Interview Entrepreneurship

Best Social Media Marketing Strategies for Online Businesses | ft. Melissa Berrios

March 31, 2021

Social media marketing is a great opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales. But where do you even start? And which strategy will work best for you? Melissa Berrios shares with you social media strategies that will boost your…

Conversion Rate Optimization Landing Pages

Landing Pages Tips | Increase Conversion Rate Optimization

March 26, 2021

First impressions matter. They can make or break an opportunity. Your landing page is your first impression of your potential customer's encounter with your brand. Well-crafted landing pages that provide value for the customer and offer tangible next steps (like call-to-action buttons, direct respo…

Marketing Tips Facebook Marketing Facebook Ad Creatives

How To Use Humor in Facebook Ads | Facebook Ad Creatives | Mar. 24th

March 24, 2021

Humor in ads has proven to make an emotional connection with consumers, boosting revenue and brand awareness. It can quickly grab the audiences' attention, associate the positive emotions connected from the ad with the brand, and make a lasting impression. Join me in this series where I breakdown t…

Marketing Tips Conversion Rate Optimization

How To Create Desire and Demand for Your Product

March 19, 2021

The foundation for all sales is the desire and a need to meet a customer's interest. This seems too simple, doesn't it? Desire, demand, and need are key factors for selling your e-commerce product faster and getting customers to buy from you. In this new video, you'll understand why marketers and e…

Facebook Marketing Marketing Tips Conversion Rate Optimization

Facebook Ad Copy that Gets People to Click | Disruption Hooks

March 17, 2021

Hooks in your ad copy are among the most important parts of your ad because marketing hooks attract clients to make a purchase. In this video, I show you what it's like to work with disruptive advertising to use in your ad copy and make people buy your product or service. At Voy Media, we create hu…

Facebook Marketing Entrepreneurship Conversion Rate Optimization

How To Write Ad Copy That Sells | Scarcity and Urgency

March 12, 2021

The power of using scarcity and urgency is fundamental to increase sales. Customers tend to act quickly when an item is important and buy when an item is scarce enough. Using these two techniques influences the customer’s behavior toward supply and demand. Here I show you examples of different ad c…