Episodes

September 17, 2021

What Makes a Great Marketer?

Today I want to share with you a person I’ve learned a lot from; Ezra Firestone. They are a number of things that make him such an inspiration. But one of the main reason is that he is a marketer that also does eCommerce. Lis...

September 15, 2021

BEST Ad of the Week - How to Respond to Complaints

No product or service is perfect. There will always be complaints because you can’t please everyone. But how do you react when most of the complaints are about the same thing? Do you ignore them, or do you address them? In to...

September 10, 2021

How to Skyrocket Q4 2021 | WEBINAR

How to skyrocket the most profitable quarter of the year? Some of the most significant events happen during Q4 (Halloween, Black Friday, Thanksgiving, Christmas, New Year…) If you want to take advantage of all the opportuniti...

September 01, 2021

What Should Your Landing Page Look Like?

Great landing pages will have a significant impact on the performance of your marketing campaigns. You should never take the importance of landing pages lightly: they help increase conversion rates and lower CPA. The 2 main t...

August 31, 2021

Understanding Conversion Optimization - Miracle - Brand Audit

Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth. They are plenty of things they are doing well, including a great understanding of conversion optimization, great br...

August 30, 2021

How to Monitor the Competition Using Mailcharts

It’s important to monitor competitors. You should know what they’re doing, what’s working for them, what’s not, and try understanding why. By doing this, you can either find ways to differentiate from them or simply get inspi...

August 20, 2021

BEST Ad of the Week – Advertorial by Rootine

In today’s episode, I’m reviewing an ad from Rootine that I really like. They did an advertorial using an article from Forbes. This is a great way to show credibility and have a high click-through rate. Listen now if you want...

August 18, 2021

Facebook Ads Research Made Easy | ft. Eric Philippou

People don’t buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious. So understanding exactly who your target audience is and what their values and ...

August 07, 2021

Facebook Ads Tutorial | Full Funnel Strategy | FREE COURSE

In this Facebook Ads course, you’re going to learn: ➡️ How to find audiences to begin selling immediately. ➡️ Which top of the funnel creatives you should be running to attract new customers. ➡️ How to win back customers afte...

August 05, 2021

TOP 30 Copywriting Power Words

Power words trigger a psychological and emotional response, so it’s a great tool to increase conversion. Listen to this new episode to get the top 30 copywriting power words! Make sure to try some in your ads, and let me know...

July 30, 2021

Top 2021 Marketing Strategy | ft. Shauna Armitage

Marketing is a fast-changing industry; what worked a few years back doesn’t work anymore. So it’s essential to pay attention to the new strategies that are currently showing results. Today my guest is Shauna Armitage, the hos...

July 23, 2021

How to Build a Brand Post iOS 14.5?

The iOS 14.5 update has clearly impacted the advertising industry. I’m going over the data we have since the release in late April in this video: "Tracking Post iOS 14.5 – What You Need to Know": https://youtu.be/E2A4OwmTtZU ...

July 17, 2021

Tracking Post iOS 14.5 – What You Need to Know

Apple’s iOS 14.5 updates have significantly impacted the advertising industry. It’s clear that most people don’t want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority o...

July 16, 2021

GIVEAWAY! Free Facebook Ad Course - ONE WEEK ONLY

Are you ready to become an ad expert? We are giving away our Facebook Ad Academy for FREE for a week. This course is the ultimate tool to learn how to make money online. Since we launched it, we received countless positive fe...

July 08, 2021

What Makes a Successful Marketing Agency? | ft. Elias Crum

What is it like to start a marketing agency? Or to work for one? Do you want to know what the keys to building a successful marketing agency are? In today’s episode, meet Elias Crum, the owner of Marketing Guys, a successful ...

June 30, 2021

The Secrets to Building a Successful Local Business | ft. Neel Parekh

Some people think only big global companies generate lots of money. Well, let me tell you something: they are wrong. Having a local business is so much more profitable than some might think. But, being able to understand the ...

June 25, 2021

7 Easy Steps to Customer Loyalty

Having loyal customers is a game-changer. It shows how satisfied people are with your brand, which will inevitably generate mouth-to-mouth advertising, one of the most effective forms of marketing. It’s also cheaper to retain...

June 23, 2021

Do Facebook Ads Work?

Are Facebook ads worth it for your brand? Are Facebook ads only for B2C? What are the pros of Facebook ads? These are the kind of questions people ask a lot, and even more since the iOS updates. If you’re wondering what the a...