People don’t buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious.
So understanding exactly who your target audience is and what their values and beliefs are, is extremely important.
And if you want to run successful Facebook ads, you must understand how to research properly.
But what’s the best way to proceed?
In today’s episode, my guest Eric Philippou and I will show you the most efficient way to gather all the information you need about your market and target audience. It’s way easier than you might think, and learning this technique is definitely a game-changer!
Don’t hesitate to send me an email if you want the template.
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