Measuring the performance of your marketing is key!
If you want to understand the impact of your marketing, what is working, and what needs to be improved, knowing how you acquired your customers is extremely useful.
An effective way to know if your new marketing channels are working is to ask how people heard about your brand. This can be done through post-purchase surveys, and today I will show you an example using Enquire (Shopify App).
Listen to this new podcast to learn about this easy yet super-efficient technique, and understand how your marketing affects your AOV.
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